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“Back links” is a term used in internet marketing to mean links from other websites back to your own. Why are back links important? Because the more incoming links you have pointing to your website, the higher relevancy the search engines give to your site in relation to the keywords that people use for searches.
For example, if your site features information on how to build high quality backlinks and people search online for “how to build high quality backlinks,” you want your website to be listed in the first spot – or at least one of the top ten spots, if possible. One good way to accomplish that is to build plenty of incoming links using the anchor text “how to build high quality backlinks”. Anchor text means turning the keyword phrase into a live link so it looks like this: "how to build high quality backlinks".
The HTML code used to create an anchor text link would look like this:
Article marketing іѕ one οf thе easiest ways tο attract visitors tο уουr website, bυt іt саn аƖѕο bе challenging trying tο ɡеt thе rіɡht “balance” ѕο thаt уου ɡеt thе best possible results frοm уουr efforts.
One qυеѕtіοn thаt people whο аrе nеw tο article marketing οftеn hаνе іѕ, “Hοw long ѕhουƖԁ mу articles bе?” Thе аnѕwеr, unfortunately, іѕ nοt one-size-fits-аƖƖ. It really depends οn whаt уου аrе trying tο accomplish wіth уουr articles, whісh niche market уου аrе targeting, аnԁ οthеr factors.
Hοwеνеr, thеrе іѕ a general rule οf thumb thаt mοѕt article marketers follow, аnԁ thаt іѕ: offer ѕοmе ɡοοԁ information bυt keep уουr article brief enough tο stimulate thе reader’s interest аnԁ encourage thеm tο click through tο уουr website οr blog fοr more information.
The longer you work on article marketing, the more articles you’re going to have stored on your hard drive – and eventually you’ll wonder, “What on earth can I do with all these articles?” Sadly, many marketers use the articles just once and then let them gather dust. What a huge waste of resources! Below are some easy ideas for putting your dusty old articles to great use:
Mass Distribute Your Articles
If you have submitted your articles to only one or two directories you aren’t using them to their fullest potential. Why not invest in an article distribution service, or purchase software that will distribute them to hundreds of other directories on the internet? You can even spin (or rewrite) the articles so you are distributing unique versions of every article.
Compile a Free Report
One of the most important parts of your article is the author bio box. Yes, having a strong title to grab attention is important. Yes, having good, well-written information in the article body is also important. But your author bio box needs to provide the “hook” that compels the reader to click through to your website and buy your products, sign up for your list, or whatever else you’re hoping they do once they get there. The next time you have a few spare minutes, visit some popular article directories like Ezinearticles or Articlebase and view some articles in your niche topic. Scroll down to look at the author bio boxes people are using. You’ll see some really terrible ones, and also some great ones. Can you tell which are which? A great way to determine this is to consider how you feel when you read them. Do they inspire you to want to visit the website being linked to? Or do you get a “ho-hum” feeling and click the back button? Pay close attention to the bio boxes that make you want to click through. Copy and paste some of these great bios into a text document, and then study them until you understand what makes them most effective. Eventually it will “click” and you’ll know how to write your own compelling bio boxes – but in the meantime, keep the following tips in mind:
Probably some of the most boring bio boxes say something like, “George Smith has been a commercial real estate agent since 1977. He graduated with honors from Blankety Blank University, and has been devoted to helping his clients find the best properties ever since . . .” Ugh! The reader does not care. In the back of their mind they are focused on only one thing – what George can do for THEM. Consider the difference between that snooze-fest and this alternative: “George Smith is ready to help you choose the best location for your business while also saving you time and money. Click here to download a free 15-page report on how to buy prime business real estate for rock-bottom prices.” Okay, that may not be the most dazzling bio box either – but it is certainly compelling and stirs curiosity, right? Did you notice the “hook”? The promise of a free, valuable gift like a downloadable report in your bio box is a great way to compel your readers to action!
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