7 costly mistakes you must avoid on your Website
Unclear call to action
Don’t be shy and conservative in letting your customers know what you product is and how valuable it is. Explain clearly how your product will make a difference to your customer needs. Use clear headlines and focus on call to action. Grab their interest first and present more information. Make it very simple and obvious!
Too many choices
Guide customers towards information. Don’t overload them with too many choices. A page with hundreds of offers can be overwhelming for your prospects.
Asking too much information
If you motive is list building only ask what is required. In this instance, name and email address will suffice.
Cut to the chase
As most people have short attention span on the Internet, most people don’t read the details. Cut to the chase and help your customers by presenting them with necessary information without going into too much details.
Not Keeping your Promises
Solution: Back up what you say. Stick to your word and you’ll build credibility and repeat customers.
Visual Distractions
Again make it simpler for the customer to take action by reducing visual distractions. Put information that enhances call to action!
Lack of Credibility & Trust
Believe that your product offers value and trust yourself and only then your customers will trust you. Show trust symbols for e.g. hacker safe website, Paypal etc. Get testimonials from your existing customers and publish them to your website.
Follow the above steps and you are on your way to build a successful and fulfilling business!
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Tagged with: Landing Page Strategies • Traffic Website
Filed under: Landing Page Strategies
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Thanks Vik, very concise and clear. I would also like to add:
Put your call to action above the fold! Your CTR will be higher.
Hi Vita, very good point! Call to action is certainly needs to be above the fold for maximizing the CTR.