How to Build High Quality Back Links to Your Website
“Back links” is a term used in internet marketing to mean links from other websites back to your own. Why are back links important? Because the more incoming links you have pointing to your website, the higher relevancy the search engines give to your site in relation to the keywords that people use for searches.
For example, if your site features information on how to build high quality backlinks and people search online for “how to build high quality backlinks,” you want your website to be listed in the first spot – or at least one of the top ten spots, if possible. One good way to accomplish that is to build plenty of incoming links using the anchor text “how to build high quality backlinks”. Anchor text means turning the keyword phrase into a live link so it looks like this: "how to build high quality backlinks".
The HTML code used to create an anchor text link would look like this: