Unclear call to action
Don’t be shy and conservative in letting your customers know what you product is and how valuable it is. Explain clearly how your product will make a difference to your customer needs. Use clear headlines and focus on call to action. Grab their interest first and present more information. Make it very simple and obvious!

Too many choices
Guide customers towards information. Don’t overload them with too many choices. A page with hundreds of offers can be overwhelming for your prospects.

Asking too much information
If you motive is list building only ask what is required. In this instance, name and email address will suffice.

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